Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
- Portfolio Management for Businesses or Institutional Clients
- Selection of Others Advisors
- Publication of Periodicals or Newsletters
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
- Pension & Profit Sharing Plans
- Charitable Organizations
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Hourly
- Fixed Fees (Other than subscription)
Effective Assets Overview
Effective Assets is a Fee Only registered investment advisory firm that has been in business since 2021. The firm's headquarters are located in Haslett, MI. As an investment advice only firm, Effective Assets offers a range of services that cater to individuals, small businesses, and institutional clients. These services include financial planning, portfolio management, and the selection of other advisors. The firm specializes in providing portfolio management services to its clients. This service is offered to both individuals and small businesses, as well as larger businesses or institutional clients. Effective Assets employs a team of expert advisors who work closely with clients to develop tailored investment strategies based on their unique financial needs, goals, and risk tolerance. In addition to its portfolio management services, Effective Assets also offers financial planning services to its clients. This includes comprehensive financial planning, retirement planning, and estate planning. The firm's advisors work closely with clients to develop financial plans that take into account their unique financial situation and goals, helping them to achieve their long-term financial objectives. Effective Assets also publishes periodicals and newsletters as part of its services offering. These publications are designed to provide clients with valuable insights into finance, investing, and market trends. They are an excellent resource for staying up-to-date on the latest developments in the investment world and can help clients make informed decisions about their financial future.
Effective Assets serves a diverse array of clients, ranging from individual investors to charities and pension or profit-sharing plans. The firm caters to high-net-worth individuals as well, providing a specialized suite of services to address their unique needs. Whether clients are seeking guidance on investment strategies, estate planning, or risk management, Effective Assets has the expertise to deliver tailored solutions that enable them to achieve their financial goals. Effective Assets offers a selection of fee structures to suit clients' diverse needs and preferences. For those seeking ongoing portfolio management, the firm charges a percentage of assets under management (AUM), with fees adjusting based on the total asset value of the portfolio. Alternatively, clients can opt for hourly fees for more targeted guidance or project-based work. Fixed fees are also available for certain services, offering greater predictability and transparency for clients. Regardless of the fee structure, Effective Assets is committed to delivering exceptional value and expertise to help clients achieve their financial objectives.
Typical Clients, Fee Structures & Investment Minimum
According to the note about investment minimums in their Part 2 Brochure, EFFECTIVE ASSETS has a minimum client household account size requirement of $1,000,000. This means that the firm requires a minimum investment of one million dollars from clients who wish to receive their financial planning and portfolio management services. The note specifies that this requirement applies to individuals, high net-worth individuals, trusts, pensions and profit-sharing plans, charitable organizations, corporations or other businesses. Thus, if you are interested in becoming a client of EFFECTIVE ASSETS, you will need to have at least $1,000,000 to invest.
How This Office Can Help Berkeley, CA Residents
Effective Assets is a financial planning firm that assists clients in Berkeley, CA with their financial goals and challenges. A major concern for individuals residing in Berkeley is the high cost of living, which includes astronomical housing costs and the burden of student debt. Effective Assets provides customized plans that take these factors into account to help clients achieve their financial objectives. Effective Assets also assists clients in Berkeley with retirement planning, tax strategies, and investment management. They use their expertise to guide clients towards sound financial decisions that will provide long-term benefits. Additionally, they offer educational resources on various financial topics, including budgeting, debt management, and insurance. With Effective Assets' support, clients in Berkeley can build a solid financial foundation for themselves and their families.
Services Offered by Effective Assets
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Effective Assets most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Unavailable
Subscription (Newsletter or Periodical)
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
Other Office Locations
Firm Headquarters
This firm has no other locations.
State Registrations
Effective Assets is registered to service clients in the following states:
- California
- Michigan
- Texas
Disciplinary History
Effective Assets does not have any disclosures. Please visit it's Form ADV for more details.