Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
- Selection of Others Advisors
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Hourly
Willow Grove Advisors, LLC Overview
Willow Grove Advisors, LLC is a registered investment advisory firm that has been in business since 2019. The firm is headquartered in Berkeley, CA, and offers investment advice only. Willow Grove Advisors has a fee-based fee arrangement, which means that clients are charged a set fee for the services provided by the firm. The firm provides a wide range of services, including financial planning and portfolio management for individuals and small businesses. The advisors at Willow Grove Advisors are dedicated to helping their clients achieve their financial goals and objectives. Additionally, the firm offers a selection of other advisors to its clients, ensuring that their needs are met. Willow Grove Advisors, LLC is committed to providing exceptional service to its clients. The firm's team of experienced advisors is knowledgeable and dedicated to helping clients achieve financial success. Whether individuals or small businesses are looking to create a financial plan, manage their investments, or select an advisor, Willow Grove Advisors can help. With a fee-based fee arrangement, clients can rest assured that they are getting excellent value for their money.
rates fixed fees for certain services Willow Grove Advisors, LLC is a professional financial advisory firm that serves diverse types of clients with various financial needs. The firm is experienced in offering tailored solutions to individuals who seek comprehensive financial planning, investment management, estate planning, and retirement advice. In addition, the firm extends its services to high net worth individuals who require more advanced financial guidance to manage their substantial wealth. For its diverse clientele, Willow Grove Advisors, LLC provides different fee structures to choose from, depending on the service provided. Clients who need assistance with managing their portfolio and investment assets can choose a percentage of assets under management (AUM) fee structure, where they pay a percentage-based fee on their total AUM. Clients who require more general financial advice or assistance with individual financial projects may use an hourly fee structure, where the firm charges an hourly rate for its services. Finally, clients who need specific services can take advantage of a fixed fee structure, where Willow Grove Advisors, LLC charges a predetermined amount for certain services, regardless of the amount of time it takes to complete. The firm's diverse fee structures provide flexibility and affordability for its clients, ensuring that they receive the customized financial guidance they need to achieve their financial goals.
Typical Clients, Fee Structures & Investment Minimum
The investment minimum for Willow Grove Advisors, LLC is generally $500,000 as stated in their Part 2 Brochure note about investment minimums. However, they may accept smaller accounts on occasion, although it is not specified what the exact minimum is for those cases. Additionally, the firm may continue to service existing accounts that fall below the minimum.
How This Office Can Help Berkeley, CA Residents
Willow Grove Advisors is a financial advisory firm that caters to clients in Berkeley, CA. The firm's primary objective is to assist clients in achieving their financial goals by offering tailored financial advice, investment management, and planning services. With expertise in tax planning, retirement planning, estate planning, and wealth management, Willow Grove Advisors can help clients develop comprehensive financial plans that align with their unique financial situations and goals. Berkeley residents face several financial challenges, including high housing costs, high taxes, and increasing healthcare expenses. Willow Grove Advisors can help clients navigate these challenges by creating customized strategies that consider their income, assets, debts, and overall financial situation. The firm will also help clients manage their investments and assets to maximize returns while minimizing risks. With a focus on sustainability, long-term growth, and diversification, Willow Grove Advisors can help clients achieve their financial objectives while protecting their assets.
Services Offered by Willow Grove Advisors, LLC
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Willow Grove Advisors, LLC most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Unavailable
Subscription (Newsletter or Periodical)
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
Other Office Locations
This firm has no other locations.
State Registrations
Willow Grove Advisors, LLC is registered to service clients in the following states:
- California
- Massachusetts
- Washington
Disciplinary History
Willow Grove Advisors, LLC does not have any disclosures. Please visit it's Form ADV for more details.