Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
- Pension Consulting Services
- Educational Seminars & Workshops
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
- Pension & Profit Sharing Plans
- Charitable Organizations
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Hourly
- Fixed Fees (Other than subscription)
Pure Financial Advisors, LLC Overview
Pure Financial Advisors, LLC is a fee-only registered investment advisory firm that has been in business since 2009. The firm is headquartered in sunny San Diego, CA and offers investment advice only to its clients. The firm's fee arrangement is Fee Only, meaning clients pay a fixed fee for services rather than commissions or fees based on assets under management. This ensures that the firm's advice is always in their clients' best interests. Pure Financial Advisors offers a range of services to meet their clients' financial planning needs. They provide portfolio management services for individuals and small businesses, as well as pension consulting services. Additionally, the firm is committed to educating their clients and the community about sound financial planning practices through seminars and workshops. Overall, Pure Financial Advisors is a trusted partner for individuals and small businesses seeking comprehensive financial planning services. With their Fee Only fee arrangement and investment advice-only structure, clients can be sure that their team is working in their best interests, providing customized solutions to help them achieve their financial goals.
PURE FINANCIAL ADVISORS, LLC caters to a wide range of clients. Their services are geared towards individuals who may require financial advisory, high net worth individuals, charitable organizations seeking investment advice, and pension or profit sharing plans. The firm's team of dedicated professionals offer strategic and effective financial advisory solutions tailored to each client's unique needs, goals, and risk tolerance. PURE FINANCIAL ADVISORS, LLC offers various fee structures to their clients based on the services provided. These include a percentage of assets under management, which is a fee charged as a percentage of the total assets being managed by the advisory firm. An hourly fee structure may be used for clients who require advice on specific financial matters, and a fixed fee may apply for financial planning or other specific services. The firm's diverse fee structures enable their clients to select a fee option that best suits their financial needs and goals.
Typical Clients, Fee Structures & Investment Minimum
According to PURE FINANCIAL ADVISORS, LLC's Part 2 Brochure, there is no minimum asset requirement to become a client. The note about investment minimums states that the firm does not have an investment minimum. Therefore, individuals of any asset level can become clients of PURE FINANCIAL ADVISORS, LLC.
How This Office Can Help Brea, CA Residents
Pure Financial Advisors, LLC assists clients in Brea, CA by providing comprehensive financial planning and investment management services. They help individuals and families in the area achieve their financial goals and prepare for a secure future. Brea, CA residents may be facing various financial situations, such as needing help with retirement planning, managing debt, saving for their children's education, or planning for long-term care. Pure Financial Advisors, LLC can provide guidance on all of these issues through personalized financial plans that take into account each client's unique circumstances. They also offer investment management services, helping clients build and maintain diversified portfolios that align with their goals and risk tolerance. Overall, Pure Financial Advisors, LLC is dedicated to helping people in Brea, CA achieve their financial dreams and live a more financially secure life.
Services Offered by Pure Financial Advisors, LLC
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Pure Financial Advisors, LLC most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Unavailable
Subscription (Newsletter or Periodical)
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
Other Office Locations
Firm Headquarters
This firm has no other locations.
State Registrations
Pure Financial Advisors, LLC is registered to service clients in the following states:
- Arizona
- California
- Colorado
- Connecticut
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Kentucky
- Louisiana
- Massachusetts
- Michigan
- Minnesota
- Missouri
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New York
- North Carolina
- Ohio
- Oregon
- Pennsylvania
- South Carolina
- Tennessee
- Texas
- Utah
- Virginia
- Washington
Disciplinary History
Pure Financial Advisors, LLC does not have any disclosures. Please visit it's Form ADV for more details.