Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
- Publication of Periodicals or Newsletters
- Educational Seminars & Workshops
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
- Charitable Organizations
- Corporations or Other Businesses Not Listed Above
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Hourly
- Fixed Fees (Other than subscription)
Trunorth Financial Services, Inc. Overview
TruNorth Financial Services, Inc. is an investment advisory firm that is dedicated to providing investment advice exclusively. As a fee-only firm, TruNorth is not incentivized to sell any products or earn commissions from investment decisions – rather, they are committed to providing the best advice to their clients without any conflicts of interest. The firm is headquartered in Chambersburg, PA, and has been in operation since 2018. As an investment advisory firm, TruNorth offers a range of services to its clients. These include financial planning, portfolio management for individuals and small businesses, and even the publication of periodicals or newsletters that provide insights and educational advice on the latest trends and topics in the financial world. In addition, TruNorth hosts educational seminars and workshops, which further cement their commitment to empowering clients with the knowledge and tools that they need to make informed investment decisions. TruNorth Financial Services, Inc. is a trusted partner for many individuals and businesses looking for investment advice and guidance. With their focus on investment advice only and their commitment to transparency and ethics, clients can rest assured that they are working with a firm that truly has their best interests in mind.
TRUNORTH FINANCIAL SERVICES, INC. proudly serves a diverse array of clients, including individual investors, high net worth individuals, charitable organizations, and various types of corporations. As an inclusive and adaptable financial services firm, TRUNORTH welcomes clients from all backgrounds and is dedicated to providing personalized solutions to meet their unique needs. When it comes to fee structures, TRUNORTH offers a range of options depending on the specific service provided. Clients can opt for a percentage of assets under management (AUM) fee, which is a popular choice for investment management services. Alternatively, clients may prefer an hourly fee structure, which is more suitable for financial planning and other consulting services. Finally, for clients with specific needs or projects, a fixed fee may be established to provide clarity and predictability in the billing process. Overall, TRUNORTH's fee structures are designed to be transparent and accommodating to provide clients with the best possible value.
Typical Clients, Fee Structures & Investment Minimum
According to the Part 2 Brochure of TruNorth Financial Services, Inc., there is no mention of an investment minimum. It is possible that the firm does not have a specific investment minimum for their clients. However, it is recommended to confirm this information with the firm or their representatives.
How This Office Can Help Chambersburg, PA Residents
truNorth Financial Services assists clients in Chambersburg, PA through a range of financial services tailored to meet their specific needs. The professionals at truNorth strive to help their clients manage their finances, plan for retirement, save for college education, and protect their assets. One of the most important challenges facing residents of Chambersburg, PA is the high cost of healthcare. A local financial advisor can recommend strategies that address the unique challenges presented by high medical costs, including the utilization of health savings accounts, long-term care insurance, and other strategies. Additionally, residents of Chambersburg may benefit from guidance on managing debt, including refinancing options, credit counseling, and other solutions to improve credit scores and reduce financial stress. By working closely with clients, truNorth Financial Services helps residents of Chambersburg, PA to build and protect their wealth, while also preparing for the challenges and opportunities of the future.
Services Offered by Trunorth Financial Services, Inc.
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Trunorth Financial Services, Inc. most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Unavailable
Subscription (Newsletter or Periodical)
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
Other Office Locations
This firm has no other locations.
State Registrations
Trunorth Financial Services, Inc. is registered to service clients in the following states:
- Colorado
- Maryland
- North Carolina
- Pennsylvania
- South Carolina
- Texas
Disciplinary History
Trunorth Financial Services, Inc. does not have any disclosures. Please visit it's Form ADV for more details.