Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
- Pension & Profit Sharing Plans
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Hourly
- Fixed Fees (Other than subscription)
Asset Planning, Inc Overview
Asset Planning, Inc is a registered investment advisory firm that has been providing investment advice only since 2004. As a fee-only firm, they do not receive commissions or compensation based on the products they recommend, ensuring that their advice is objective and in the best interest of their clients. With their headquarters based in Cypress, CA, they primarily serve individuals and small businesses in the surrounding areas. Asset Planning, Inc offers a range of services to meet their clients' financial needs. These services include financial planning, where they work with their clients to develop a comprehensive plan that addresses their long-term financial goals. They also offer portfolio management services, where they help their clients manage their investments to align with their objectives, risk tolerance, and long-term goals. Asset Planning, Inc specializes in providing personalized and customized financial solutions tailored to meet the unique needs of each client. Overall, Asset Planning, Inc is a well-established firm that has been providing investment advice for over 15 years, delivering excellent service to their clients. They take pride in their fee-only structure, which promotes transparency, objectivity, and impartiality in their advisory services. For those looking for a comprehensive financial planning and portfolio management services provider in the Cypress, CA area, Asset Planning, Inc is an excellent choice.
ASSET PLANNING, INC provides its financial planning services to a diverse group of clients. The firm caters to individuals who may require assistance in managing their personal finances. Moreover, high net worth individuals who need specialized attention in wealth management seek services from ASSET PLANNING, INC. The firm is also capable of handling pension or profit sharing plans for businesses that require such assistance. The clients of ASSET PLANNING, INC come from different backgrounds and have varying financial needs. The firm's expertise in handling different types of clients has earned it the reputation of being one of the most reliable financial advisory firms in the industry. ASSET PLANNING, INC offers various fee structures depending on the type of service provided. One option available is the percentage of AUM (assets under management) which involves charging a fixed percentage based on the total value of the assets being managed. This fee structure makes it easy for clients to understand the charges for the services they receive. Another option is the hourly fee, where clients are charged based on the number of hours spent doing the actual work. This type of fee structure is common for financial planning firms that provide customized services. Fixed fees are also available, where the client is charged a flat rate for a particular service provided. Customized fee structures can also be arranged to suit the unique needs of clients. ASSET PLANNING, INC strives to provide the most flexible fee structures that allow clients to get the best value for their money while receiving top-notch financial planning services.
Typical Clients, Fee Structures & Investment Minimum
According to the note in Asset Planning, Inc's Part 2 Brochure, the investment minimum varies depending on the asset manager assigned to the account. For Sandra C. Field, the minimum account size is $500,000, while for Carol Somoano and Erin Nelsen, it is $250,000. However, the firm does waive the minimum account size requirement for clients who have had a complete financial plan prepared by Asset Planning, Inc.
How This Office Can Help Cypress, CA Residents
Asset Planning Inc. helps clients in Cypress, CA navigate a variety of financial situations. For example, many clients may be approaching retirement and need assistance with creating a retirement income plan that will sustain them throughout their retirement years. Others may be concerned about paying for their children’s education or saving for a down payment on a home. Asset Planning Inc. can assist clients with these goals by offering strategies for saving and investing, including tax-advantaged college savings plans and discussing the advantages and disadvantages of renting vs buying a home. Additionally, they may help clients invest in a balanced portfolio of stocks, bonds, and other financial instruments to best meet their goals and align with their risk tolerance. Overall, Asset Planning Inc. offers personalized financial planning services to help clients achieve their financial goals in Cypress, CA.
Services Offered by Asset Planning, Inc
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Asset Planning, Inc most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Unavailable
Subscription (Newsletter or Periodical)
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
Other Office Locations
This firm has no other locations.
State Registrations
Asset Planning, Inc is registered to service clients in the following states:
- California
Disciplinary History
Asset Planning, Inc does not have any disclosures. Please visit it's Form ADV for more details.