Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
- Other
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
- Pension & Profit Sharing Plans
- Charitable Organizations
- Corporations or Other Businesses Not Listed Above
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Hourly
- Fixed Fees (Other than subscription)
Rock House Financial Overview
Rock House Financial is a fee-only registered investment advisory firm that provides investment advice to individuals and small businesses. The firm is headquartered in Farmington, UT, and has been in business since 2018. As a fee-only firm, they do not receive any commissions or kickbacks for recommending certain investments, ensuring that their advice is purely based on their clients' best interests. The firm is focused on providing financial planning and portfolio management services to their clients. Through their financial planning services, they help clients develop a roadmap for achieving their financial goals. Their portfolio management services are designed to help clients build and manage a diversified investment portfolio that aligns with their overall financial objectives. In addition to their traditional investment advisory services, Rock House Financial also offers robo-advisory services. These digital advisory services use algorithms to provide automated investment advice and management. This allows clients to access investment advice and management at a lower cost while still benefiting from the firm's expertise. Overall, Rock House Financial is committed to helping their clients achieve their financial goals through sound investment advice and management. Whether through traditional investment advisory services or robo-advisory services, they aim to provide transparent and cost-effective solutions that align with their clients' best interests.
ROCK HOUSE FINANCIAL is a financial planning and advisory firm that specializes in catering to a diverse range of clients. Their wide range of clients include individuals of all ages, high net worth individuals, pension or profit sharing plans, charitable organizations, and other corporation types not listed. The firm pays meticulous attention to detail and provides custom financial strategies to suit every individual's distinct needs. When it comes to pricing, ROCK HOUSE FINANCIAL offers a range of fee structures depending on the services provided. Clients can choose from a percentage of AUM (Assets under Management), hourly fees, or fixed fees. Percentage of AUM is a fee structure that charges a percentage of the client's total investment assets that the firm manages. Hourly fees are charged on an hourly basis for consultation services provided. Fixed fees are set charges for specific financial planning or advisory services and do not vary with time or assets managed. ROCK HOUSE FINANCIAL ensures transparency with its pricing and clearly outlines all fees charged to its clients.
Typical Clients, Fee Structures & Investment Minimum
According to ROCK HOUSE FINANCIAL's Part 2 Brochure note, there is no investment minimum for any of their services. This means that individuals, high-net-worth individuals, pension and profit sharing plans, small businesses, municipalities, and 529 plans can all receive advisory services from RHF without having to meet a certain investment threshold.
How This Office Can Help Farmington, UT Residents
Rock House Financial is a trusted financial planning firm that serves clients in Farmington, UT. Our team provides personalized services to help clients achieve their financial goals and make smart financial decisions for their future. We understand that every client has unique financial situations, and we tailor our services accordingly. Farmington, UT is a vibrant city that offers a plethora of opportunities, but it also presents financial challenges. Many residents in Farmington, UT may be struggling with debt, managing their budget, or planning for retirement. With our financial planning services, we help clients identify their financial goals and develop a plan to achieve them. Our team also provides advice on investment, retirement planning, estate planning, and insurance in order to help our clients make informed decisions. At Rock House Financial, we are dedicated to supporting Farmington residents in their financial journey.
Services Offered by Rock House Financial
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Rock House Financial most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Unavailable
Subscription (Newsletter or Periodical)
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
Other Office Locations
This firm has no other locations.
State Registrations
Rock House Financial is registered to service clients in the following states:
- California
- Idaho
- Nevada
- Texas
- Utah
Disciplinary History
Rock House Financial does not have any disclosures. Please visit it's Form ADV for more details.