Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
- Portfolio Management for Businesses or Institutional Clients
- Pension Consulting Services
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
- Pension & Profit Sharing Plans
- Charitable Organizations
- State & Municipal Govt Entities
- Corporations or Other Businesses Not Listed Above
- Other
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Hourly
- Fixed Fees (Other than subscription)
Prudent Investor Advisors, LLC Overview
Prudent Investor Advisors, LLC is an established investment advisory firm that has been providing exceptional financial advice since 2004. The firm operates under a fee-only arrangement, which allows clients to receive unbiased and transparent advice free from any potential conflicts of interest. Based out of Folsom, CA, the firm offers a variety of investment advisory services that cater to the needs of both individuals and small businesses, as well as businesses or institutional clients. Prudent Investor Advisors, LLC is a registered investment advisory firm that focuses on providing investment advice only. This means that the firm is solely dedicated to helping clients manage risk and grow their wealth through sound investment strategies. Some of the services offered by the firm include financial planning, portfolio management, pension consulting, and other related investment advisory services. The team at Prudent Investor Advisors, LLC is composed of experienced investment professionals who have a deep understanding of the complexities of the financial markets. Whether you're an individual looking to grow your retirement savings or a small business looking to invest excess capital, the firm's team of experts can help you achieve your financial goals. So if you're looking for a trusted investment advisory firm that offers personalized advice tailored to your specific needs, Prudent Investor Advisors, LLC is the right choice for you.
PRUDENT INVESTOR ADVISORS, LLC caters to a diverse client base, including individuals, high net worth individuals, pension or profit sharing plans, charitable organizations, state or municipal government entities, and other types of corporations. They provide investment advice and strategic planning services to clients of varying sizes and types. Additionally, they offer services to other types of clients, which may include smaller businesses or niche industries. PRUDENT INVESTOR ADVISORS, LLC offers different fee structures depending on the individual needs and preferences of their clients. One option is a percentage of assets under management (AUM), where clients pay a set percentage of the total assets managed by the firm. Another option is an hourly fee, where clients pay for the time and expertise of the firm's advisors to address specific needs or situations. Fixed fees are also available for clients who prefer a set fee structure that is not based on assets or time. The firm strives to provide transparent and competitive pricing for all of their services.
Typical Clients, Fee Structures & Investment Minimum
The Part 2 Brochure note for PRUDENT INVESTOR ADVISORS, LLC does not mention a specific investment minimum for new clients. However, it notes that pre-existing advisory clients are subject to the minimum account requirements and advisory fees that were in effect when they first entered into the advisory relationship. Therefore, for new clients, the investment minimum may differ depending on their individual circumstances and investment goals.
How This Office Can Help Humboldt County, CA Residents
Prudent Investor Advisors is a financial planning and investment management firm that helps clients in Humboldt County, CA to manage their finances and investments. The firm offers a range of services, including retirement planning, tax planning, and portfolio management. The team at Prudent Investor Advisors recognizes that each client has unique financial needs and goals, and they work closely with each individual to develop a customized plan that meets their specific requirements. In Humboldt County, CA, clients may be facing a variety of financial situations. The area is known for its natural beauty and slower pace of life, but it can also be challenging for residents to make ends meet. Many people in the area work in agriculture, forestry, and fishing, which can be unpredictable industries with fluctuating incomes. Additionally, the cost of living in Humboldt County is relatively high, with housing prices and utility costs being particularly expensive. These factors make it essential for individuals and families in the area to work with a financial advisor who can help them navigate these challenges and plan for a secure financial future.
Services Offered by Prudent Investor Advisors, LLC
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Prudent Investor Advisors, LLC most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Unavailable
Subscription (Newsletter or Periodical)
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
Other Office Locations
Firm Headquarters
This firm has no other locations.
State Registrations
Prudent Investor Advisors, LLC is registered to service clients in the following states:
- Arizona
- California
- Michigan
- Texas
- Utah
Disciplinary History
Prudent Investor Advisors, LLC does not have any disclosures. Please visit it's Form ADV for more details.