Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
- Portfolio Management for Businesses or Institutional Clients
- Pension Consulting Services
- Selection of Others Advisors
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
- Pension & Profit Sharing Plans
- Charitable Organizations
- Corporations or Other Businesses Not Listed Above
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Hourly
- Fixed Fees (Other than subscription)
Private Ocean Overview
Private Ocean is an investment advisory firm that has been providing investment advice since 1984. The firm is based in San Rafael, CA and operates on a fee-only arrangement. As a registered investment advisory firm, Private Ocean offers investment advice only, with a range of services that includes financial planning as well as portfolio management for individuals, small businesses, and institutional clients. Private Ocean has a comprehensive range of investment solutions that cater to different needs of its clients. The firm offers portfolio management services, including pension consulting services for businesses and institutional clients. Private Ocean also offers services to help clients select other advisors that are best suited to meet their specific needs. With over 35 years of experience, Private Ocean has helped numerous clients achieve their financial goals and objectives through investment advice and portfolio management services. The firm has earned a reputation as a trusted advisor to individuals, small businesses, and large organizations. Private Ocean's success can be attributed to its commitment to offering customized investment solutions that are tailored to meet the unique needs of each client.
PRIVATE OCEAN is an investment advisory firm that caters to a broad range of clients. They serve individuals, high net worth individuals, as well as pension or profit sharing plans, charitable organizations, and other corporate entities. Regardless of a client's background, PRIVATE OCEAN values their client's unique financial goals to provide strategic and tailored financial plans that match their clients' needs. PRIVATE OCEAN offers several fee structures to its clients depending on the services provided. Clients with a higher level of assets under management (AUM) can take advantage of a percentage of AUM fee, where the client pays an annual percentage of their investment portfolio's value to PRIVATE OCEAN. Alternatively, clients who require ad hoc services or have a lower level of assets under management can choose an hourly fee structure, paying PRIVATE OCEAN an hourly fee for its services. Clients requiring specific services can opt for a fixed-fee structure, where they pay a flat fee for the work completed by PRIVATE OCEAN on their behalf. With several options for clients, PRIVATE OCEAN ensures that all clients receive the most appropriate fee structure that matches their specific financial needs.
Typical Clients, Fee Structures & Investment Minimum
Private Ocean generally requires a minimum annual fee of $15,000 and/or a minimum asset value of $2,000,000. However, the firm may reduce the minimum annual investment advisory fee or minimum asset level based on certain criteria. If a client is accepted with less than $1,500,000 in assets under Private Ocean's management and is subject to the $15,000 annual minimum fee, the client will pay a higher percentage annual investment advisory fee than the 1.00% referenced in the above fee schedule. Therefore, Private Ocean does mention an investment minimum, and the minimum is $2,000,000 in assets or a $15,000 annual fee.
How This Office Can Help Marin County, CA Residents
Private Ocean Wealth Management is a company that helps individuals and families who live in Marin County, CA to create and execute a comprehensive financial plan that is tailored to their unique financial needs and goals. With years of experience and expertise in the industry, the firm assists clients in all aspects of their finances, from investment management to tax planning to estate planning. People living in Marin County, CA, often face unique financial situations due to the high cost of living in the area. For instance, the high property prices in the region may make it challenging for individuals to save for retirement or create a sound estate plan. Fortunately, Private Ocean Wealth Management understands the financial challenges faced by people living in Marin County, CA, and they develop personalized strategies that specifically address these challenges to help their clients meet their financial goals efficiently.
Services Offered by Private Ocean
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Private Ocean most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Unavailable
Subscription (Newsletter or Periodical)
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
Other Office Locations
This firm has no other locations.
State Registrations
Private Ocean is registered to service clients in the following states:
- Arizona
- California
- Colorado
- Florida
- Hawaii
- Idaho
- Nevada
- New York
- Oregon
- Texas
- Washington
Disciplinary History
Private Ocean does not have any disclosures. Please visit it's Form ADV for more details.