Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
- Corporations or Other Businesses Not Listed Above
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Hourly
Certified Planners, Inc. Overview
Certified Planners, Inc. is a registered investment advisory firm that has been in business since 1989. The firm is headquartered in San Ramon, CA and provides investment advice only to its clients. As a fee-only firm, Certified Planners, Inc. does not receive commissions or other incentives from the investments it recommends. This ensures that its advice is unbiased and in the best interest of its clients. Certified Planners, Inc. offers financial planning services to individuals and small businesses. The firm's financial planning services include retirement planning, estate planning, tax planning, and education planning. By working closely with clients to understand their financial goals and objectives, Certified Planners, Inc. helps them develop a comprehensive financial plan that addresses their unique needs. In addition to financial planning, Certified Planners, Inc. offers portfolio management services to its clients. The firm's portfolio management services are tailored to meet each client's risk tolerance, investment objectives, and financial goals. Certified Planners, Inc. uses a disciplined investment approach that emphasizes diversification, risk management, and long-term investing. This approach enables the firm to help clients achieve their investment goals while minimizing risk and volatility.
billing fixed fee project-based fee CERTIFIED PLANNERS, INC. is a financial planning firm that caters to a diverse range of clientele. From individuals seeking sound financial advice and planning to high net worth individuals, to corporations of various sizes, there is something for everyone. Regardless of the client type, their financial goals and aspirations are taken into consideration when developing tailored financial plans that meet their unique needs. With regards to fees, CERTIFIED PLANNERS, INC. offers various fee structures that clients may choose from depending on their needs and preferences. These include percentage of assets under management, hourly billing, fixed fee, and project-based fee, among others. Each fee structure has its advantages and limitations, and the firm's financial planners will help clients choose the structure that best suits their financial goals and budget. Furthermore, the firm maintains transparency with its fees, ensuring clients never experience surprises, hidden costs or charges.
Typical Clients, Fee Structures & Investment Minimum
According to the note in their Part 2 Brochure, Certified Planners, Inc. generally requires a minimum of $400,000 of assets under management for their AIM program. However, they do make exceptions at their discretion. For Account Accommodation clients, there is no minimum portfolio requirement, but they must be related to an account that meets a higher dollar threshold. Fees are waived for Account Accommodation clients with assets under $50,000. For AIM accounts, there may be a minimum annual fee of $1,000. It should be noted that there is no minimum for a client engaging CPI for a Financial Plan or Consulting.
How This Office Can Help San Ramon, CA Residents
Certified Planners, Inc. is a financial planning and advisory firm that assists clients in San Ramon, CA with their financial goals and needs. The team consists of certified financial planners who work closely with clients to evaluate their present financial situation and create achievable financial plans that account for their unique goals, risk tolerance, and lifestyle. The financial challenges faced by someone living in San Ramon, CA largely depend on their income level and family structure. For instance, middle-income households may need assistance managing their budgets, creating a debt repayment plan, and saving for retirement or education expenses. On the other hand, high-net-worth individuals may require advanced tax planning strategies, estate planning, and investment management. Certified Planners, Inc. provides expert advice and support in all areas of personal finance to help clients maintain financial stability and achieve long-term financial security.
Services Offered by Certified Planners, Inc.
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Certified Planners, Inc. most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Unavailable
Subscription (Newsletter or Periodical)
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
Other Office Locations
Firm Headquarters
This firm has no other locations.
State Registrations
Certified Planners, Inc. is registered to service clients in the following states:
- California
- Texas
- Washington
Disciplinary History
Certified Planners, Inc. does not have any disclosures. Please visit it's Form ADV for more details.