Firm Info
Firm Size
Services Offered
- Portfolio Management for Individuals & Small Businesses
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
Available Fee Structures
- Percentage of Assets Under Management (AUM)
Kennon Financial Overview
Kennon Financial is a fee-only Registered Investment Advisory firm headquartered in Sarasota, FL. Since its establishment in 2019, the company has been providing a range of investment advisory services to individuals and small businesses. As an insurance broker/agent, the firm is registered to offer investment advice to its clients, enabling them to make informed financial decisions. At Kennon Financial, their fee-only business model ensures complete transparency in the fee structure, eliminating any conflict of interest. The company offers portfolio management services, which helps clients to invest their money efficiently and maximize their returns. Their personalized approach to investment advice helps clients to enhance their financial health while keeping their long-term financial goals in mind. Kennon Financial's services are aimed at individuals and small businesses that are looking for expert investment advice, with a focus on risk management. The company's portfolio management services are designed to cater to the unique needs of each client, with investment strategies tailored to each client's financial goals. By partnering with Kennon Financial, clients can be sure of receiving unbiased financial advice and customized investment solutions.
Kennon Financial is a reputable financial firm that provides services to a range of clients. The firm caters to individuals seeking to manage their finances more effectively, as well as high net worth individuals who need more specialized assistance with complex financial matters. From risk assessment and asset management to estate planning and investment advice, KENNON FINANCIAL offers a comprehensive suite of financial services to meet clients' diverse needs. In terms of fee structures, the fees charged by KENNON FINANCIAL largely depend on the type of service provided. For example, the firm charges a percentage of assets under management (AUM) for investment management services. This fee typically ranges from 0.5% to 2% of AUM, depending on the size of the portfolio and the level of service required. Other types of services, such as financial planning or estate planning, may be charged on an hourly basis or as a flat fee. KENNON FINANCIAL is committed to transparent and fair fee structures, ensuring that clients know exactly what they are paying for and why.
Typical Clients, Fee Structures & Investment Minimum
Unfortunately, the Part 2 Brochure of Kennon Financial does not mention anything about their investment minimum. Therefore, it is unclear what the minimum amount an investor needs to invest with them is. Interested parties may need to contact the firm directly to inquire about their investment minimums.
How This Office Can Help Sarasota, FL Residents
Kennon Financial is a financial planning firm that assists clients in Sarasota, Florida with a range of financial issues. With over 30 years of experience, Kennon Financial helps individuals and families achieve financial peace of mind through personalized strategies and advice tailored to their unique needs. The firm offers comprehensive financial planning, investment management, retirement planning, estate planning, tax planning, and insurance services. Many people in Sarasota, Florida face unique financial challenges, such as managing their wealth in a volatile investment market, planning for retirement amidst an uncertain economy, and navigating the complexities of estate planning and tax mitigation. The professionals at Kennon Financial work closely with clients to understand their goals and develop strategies that help them overcome these challenges and achieve financial success. As trusted advisors, the team at Kennon Financial provides clients with objective advice, guidance, and support, helping them make informed decisions and take control of their financial future.
Services Offered by Kennon Financial
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Kennon Financial most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Unavailable
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Subscription (Newsletter or Periodical)
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
Other Office Locations
This firm has no other locations.
State Registrations
Kennon Financial is registered to service clients in the following states:
- Florida
- Louisiana
- Pennsylvania
Disciplinary History
Kennon Financial does not have any disclosures. Please visit it's Form ADV for more details.