Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
- Portfolio Management for Businesses or Institutional Clients
- Pension Consulting Services
- Selection of Others Advisors
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
- Pension & Profit Sharing Plans
- Charitable Organizations
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Hourly
- Fixed Fees (Other than subscription)
- Other
Secura Financial Overview
Secura Financial is a fee-based Registered Investment Advisory firm that specializes in providing investment advice only. The firm has its headquarters in Orange, CA and has been in business since 2018. As a fee-based firm, Secura Financial charges a fee for the services they offer rather than receiving commissions for financial products they sell. Secura Financial offers a range of portfolio management services for individuals, small businesses, and institutional clients. In addition to portfolio management, they also provide financial planning assistance to help their clients meet their financial goals. The firm also offers pension consulting services to businesses that want to ensure they are providing their employees with the best retirement benefits possible. One of the unique features of Secura Financial is their ability to select other advisors to work with their clients. This allows them to bring in outside experts in specific areas of finance to provide additional support for their clients. Overall, Secura Financial is a comprehensive investment advisory firm that seeks to provide the best possible advice and service to their clients.
Secura Financial is an established financial advisory firm that caters to a diverse range of clients. The firm's client base comprises individuals, high net worth individuals, pension or profit-sharing plans, and charitable organizations, among others. Whether individuals need assistance with their personal finances or businesses require professional guidance for their employee retirement schemes, Secura Financial can offer the necessary expertise. Additionally, the firm's advisors work closely with clients to assess their financial goals and propose prudent investment strategies. Secura Financial offers a range of fee structures to its clients. These fee structures vary depending on the service provided. Clients can choose from percentage of AUM, hourly, fixed fees, and other types of fees. For instance, clients may opt for an hourly fee structure if they require specialized consultation related to a particular aspect of their financial plan. Alternatively, those who would like to invest in a diversified portfolio may prefer a percentage AUM fee structure. Fixed fees may be charged for a specific project or service, such as tax planning or trust management. In any case, Secura Financial is committed to providing clients with transparent and competitive fee structures, tailored to their unique financial needs.
Typical Clients, Fee Structures & Investment Minimum
According to Secura Financial's Part 2 Brochure, the firm requires a minimum investment of $250,000 to open an account. However, the note also mentions that this minimum may be waived at the Managing Member's discretion. It is important for potential clients to keep in mind that this waiver is not guaranteed and may only apply to certain circumstances.
How This Office Can Help Anaheim, CA Residents
Secura Financial Planning & Wealth Management assists clients in Anaheim, CA by providing comprehensive financial planning and wealth management solutions tailored to their individual needs and goals. Clients may be facing a variety of financial situations in Anaheim, including navigating the high cost of living, the challenges of saving for retirement, and managing debt and expenses associated with homeownership. Secura Financial Planning & Wealth Management helps clients address these challenges by offering a range of services, including retirement planning, investment management, tax planning, and estate planning. The firm works closely with clients to develop customized financial plans that take into account their unique goals, risk tolerance, and financial situation. With a deep understanding of the local market and economic conditions, Secura Financial Planning & Wealth Management is well-equipped to help clients in Anaheim achieve their financial objectives and build long-term wealth.
Services Offered by Secura Financial
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Secura Financial most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Unavailable
Subscription (Newsletter or Periodical)
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
Other Office Locations
Firm Headquarters
This firm has no other locations.
State Registrations
Secura Financial is registered to service clients in the following states:
- California
Disciplinary History
Secura Financial does not have any disclosures. Please visit it's Form ADV for more details.