Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
- Portfolio Management Investment Company
- Portfolio Management of Pooled Investment Vehicles
- Portfolio Management for Businesses or Institutional Clients
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
- Investment Companies
- Pooled Investment Vehicles
- Pension & Profit Sharing Plans
- Charitable Organizations
- State & Municipal Govt Entities
- Corporations or Other Businesses Not Listed Above
- Other
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Hourly
- Fixed Fees (Other than subscription)
Homrich Berg Overview
HOMRICH BERG is an investment advisory firm that has been in business since 2021. The firm is headquartered in Atlanta, GA, and operates as a fee-based entity. As a registered investment advisory firm, HOMRICH BERG offers investment advice only, which means that they do not engage in any transactions involving securities or act as a broker-dealer. The firm provides a range of services, including financial planning, portfolio management for individuals and small businesses, as well as businesses or institutional clients. HOMRICH BERG also specializes in portfolio management for investment companies and pooled investment vehicles. These services are designed to help clients achieve their financial objectives and manage their investments more efficiently. HOMRICH BERG's team of experienced advisors is dedicated to providing customized investment strategies that meet the unique needs of their clients. Their approach is client-centric, which means that they always prioritize the client's interests and focus on building long-lasting relationships. With their expertise in financial planning and portfolio management, HOMRICH BERG is well-positioned to help clients navigate the complexities of the financial landscape and achieve their goals.
The renowned firm, HOMRICH BERG, serves a diverse range of clientele from various sectors. The firm's highly esteemed services are tailor-made for individuals, high net worth individuals, investment companies, pooled investment vehicles, pension or profit sharing plans, charitable organizations, state or municipal government entities, other corporation types not listed, and other types of clients. With an exceptional track record of providing financial advice and assistance, HOMRICH BERG has become a trusted partner for their clients. Clients of HOMRICH BERG are offered an array of options when it comes to fee structures, which would depend on the service provided. These options include the percentage of AUM (Assets Under Management), hourly fees, and fixed fees. The percentage of AUM fee structure involves clients paying an agreed-on percentage (typically 1-2%) of their total assets under management as compensation for the firm's advisory services. The hourly fee structure is based on the amount of time spent on tasks related to clients' specific financial needs. Lastly, the fixed fee structure charges clients a set fee for specified services rendered. HOMRICH BERG's clients can rest assured that all of their financial needs will be catered to with the firm's flexibility in fee structures.
Typical Clients, Fee Structures & Investment Minimum
According to HOMRICH BERG's Part 2 Brochure, a note about investment minimums is not mentioned. Therefore, it is unclear what the firm's investment minimum is. Potential clients may need to contact the firm directly to inquire about investment minimums and determine if they meet the requirements to work with HOMRICH BERG.
How This Office Can Help Atlanta, GA Residents
Homrich Berg is a renowned financial planning and wealth management firm that assists individuals, families and businesses in Atlanta, GA. Their mission is to provide customized solutions to help clients achieve their financial objectives, optimize returns on their investments, and mitigate risks. Their comprehensive services include financial planning, investment management, tax planning, risk management, legacy planning and more. Atlanta residents may face varied financial situations ranging from managing their retirement planning, managing their investments, paying off debt, saving for college education or buying a house. Moreover, as a thriving metropolitan city, Atlanta also has an economy that can be influenced by national and international economic trends, leaving many residents concerned about their financial futures. Homrich Berg’s experienced team of financial experts can help residents navigate these and other complex financial issues, providing personalized advice and guidance to ensure a secure and prosperous financial future.
Services Offered by Homrich Berg
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Homrich Berg most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Unavailable
Subscription (Newsletter or Periodical)
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
Other Office Locations
This firm has no other locations.
State Registrations
Homrich Berg is registered to service clients in the following states:
- Alabama
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- District of Columbia
- Florida
- Georgia
- Idaho
- Illinois
- Indiana
- Kansas
- Kentucky
- Louisiana
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- Ohio
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- Tennessee
- Texas
- Utah
- Virginia
- Washington
- West Virginia
- Wisconsin
Disciplinary History
Homrich Berg does not have any disclosures. Please visit it's Form ADV for more details.