Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
- Pension Consulting Services
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
- Corporations or Other Businesses Not Listed Above
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Hourly
- Fixed Fees (Other than subscription)
Wayfinding Financial, LLC Overview
Wayfinding Financial, LLC is a Fee Only Registered Investment Advisory Firm headquartered in Lynnwood, Washington. The firm has been in business since 2020 and specializes in investment advice only. Through its services, Wayfinding Financial offers financial planning, portfolio management for individuals and small businesses, and pension consulting services. As a Fee Only firm, Wayfinding Financial does not receive commissions for recommending specific investment products. This means their services are completely focused on providing expert investment advice, and their clients can trust that their recommendations are unbiased and in their best interest. The firm's focus on investment advice allows them to provide a high level of expertise in financial planning, portfolio management, and pension consulting services. Wayfinding Financial's services are tailored to meet the unique needs of each of its clients, ensuring that their individual financial goals and objectives are met with confidence. Overall, Wayfinding Financial, LLC is an investment advisory firm that is committed to helping individuals and small businesses achieve their financial goals. With their Fee Only approach and focus on investment advice, clients can be confident that they are receiving expert guidance and recommendations that are completely unbiased and in their best interest.
Wayfinding Financial, LLC is a financial advisory firm that offers its services to various clients. They cater to individuals looking to invest, high net worth individuals seeking wealth management, and other corporations. Their services and solutions are designed to accommodate clients with different backgrounds, levels of income, and investment requirements. Regardless of the client's profile, Wayfinding Financial aims to help them achieve their financial goals and aspirations through a personalized approach. They believe that every client has unique financial needs and, therefore, require customized approaches when crafting financial plans. Wayfinding Financial, LLC offers flexible fee structures to ensure that clients can choose the most suitable options for them. Depending on the services provided, they offer three different fee structures: percentage of AUM, hourly, and fixed fees. The percentage of AUM fee structure charges clients a percentage of their assets under management as their payment. This fee is often calculated annually or quarterly, depending on the client's preference. The hourly fee structure charges clients based on the time spent on the task, and this structure is suitable for clients who require one-time services. Finally, the fixed fee structure assesses clients based on the type of service provided, and this fee remains constant irrespective of the time spent. Clients can choose which fee structure works best for them, depending on their preferences and investment needs.
Typical Clients, Fee Structures & Investment Minimum
According to the Part 2 Brochure of WAYFINDING FINANCIAL, LLC, this firm does not have a minimum dollar amount required to open and maintain an advisory account with their firm. Therefore, clients are not required to make a certain investment minimum to start working with this firm.
How This Office Can Help Lynnwood, WA Residents
Wayfinding Financial provides comprehensive financial planning and investment management services to clients in Lynnwood, WA. As a fee-only advisor, they prioritize their clients' best interests and work to create customized financial plans that align with their goals and objectives. Some common financial situations facing people in Lynnwood, WA might include saving for retirement, planning for college expenses, or managing debt and cash flow. Wayfinding Financial can help clients navigate these challenges by developing a personalized financial plan that takes into account their unique needs and circumstances. In addition to financial planning, Wayfinding Financial also offers investment management services designed to help clients grow and protect their wealth. They employ a disciplined investment process that focuses on minimizing risk while maximizing returns, and they offer access to a wide range of investment vehicles and strategies. Whether clients are looking to build their retirement nest egg, save for a child's education, or simply grow their wealth over time, Wayfinding Financial can help them achieve their financial goals and objectives.
Services Offered by Wayfinding Financial, LLC
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Wayfinding Financial, LLC most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Unavailable
Subscription (Newsletter or Periodical)
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
Other Office Locations
This firm has no other locations.
State Registrations
Wayfinding Financial, LLC is registered to service clients in the following states:
- Arizona
- California
- Idaho
- Nebraska
- Oregon
- Texas
- Washington
Disciplinary History
Wayfinding Financial, LLC does not have any disclosures. Please visit it's Form ADV for more details.