Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Hourly
- Fixed Fees (Other than subscription)
Sequoia Wealth Management Group Overview
SEQUOIA WEALTH MANAGEMENT GROUP is a relatively new registered investment advisory firm headquartered in Petaluma, CA. Since its inception in 2020, the firm has been providing investment advice to clients across the country. The firm adopts a fee-based fee arrangement, which means that it charges a fee based on its assets under management, rather than being paid commissions for selling financial products. As an investment advisory firm, SEQUOIA WEALTH MANAGEMENT GROUP only provides investment advice and does not sell financial products. The firm offers financial planning services to its clients, helping them to develop a comprehensive financial plan that takes into account their long-term financial goals. Additionally, the firm provides portfolio management services for individuals and small businesses, helping to manage their investments with the aim of achieving maximum returns. Overall, SEQUOIA WEALTH MANAGEMENT GROUP is an independent, fee-based investment advisory firm that provides comprehensive financial planning and portfolio management services to clients across the country. Despite being relatively new, the firm is committed to helping its clients achieve their long-term financial goals through sound financial planning and investment management practices.
SEQUOIA WEALTH MANAGEMENT GROUP caters to an extensive range of clients from individuals to high net worth individuals. These clients come from various backgrounds and are at different stages of life, whether they are young investors just starting their journey or retirees looking to consolidate and preserve their wealth. The firm prides itself on offering tailored services that are unique to each client's needs and objectives. Whether they require retirement planning, college savings, or investment management, SEQUOIA WEALTH MANAGEMENT GROUP has the expertise to deliver on the client's goals. Regarding fee structures, SEQUOIA WEALTH MANAGEMENT GROUP offers clients the flexibility to choose what works best for them. They provide three standard fee options depending on the service provided. The first is a percentage of AUM (Assets Under Management) model in which the firm charges a fee that is a percentage of the client's overall assets managed. This option is ideal for clients who require ongoing management of their investments. Secondly, the hourly fee model is available for clients who require one-off consultations or adhoc investment advice. Finally, the firm offers a fixed fee structure for clients who require comprehensive financial planning services or financial reviews. This option is especially suitable for clients who want to know upfront what to expect regarding charges. Overall, SEQUOIA WEALTH MANAGEMENT GROUP aims to provide transparent and cost-efficient services for its diverse client base.
Typical Clients, Fee Structures & Investment Minimum
According to the Part 2 Brochure of Sequoia Wealth Management Group, the firm does not mention their investment minimum.
How This Office Can Help Petaluma, CA Residents
Sequoia Wealth Management Group is a full-service financial planning firm located in Petaluma, CA. The firm's main objective is to help clients achieve their financial goals, no matter their current situation. Whether someone is trying to build their wealth, protect their assets, or plan for retirement, Sequoia has the resources and expertise to help. Living in Petaluma, CA, presents a unique set of financial challenges. The cost of living is higher than the national average, which can make it difficult for many residents to save for retirement or unexpected expenses. Additionally, the housing market is competitive and expensive, which can make it difficult for first-time homebuyers to enter the market. Sequoia helps clients in Petaluma navigate these challenges by developing strategic financial plans that take into account their unique goals and objectives. They work with clients to prioritize their needs and create a customized financial roadmap that puts them on the path towards achieving long-term financial security.
Services Offered by Sequoia Wealth Management Group
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Sequoia Wealth Management Group most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Unavailable
Subscription (Newsletter or Periodical)
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
Other Office Locations
Firm Headquarters
This firm has no other locations.
State Registrations
Sequoia Wealth Management Group is registered to service clients in the following states:
- California
- Nevada
- New Hampshire
- Pennsylvania
- Texas
Disciplinary History
Sequoia Wealth Management Group does not have any disclosures. Please visit it's Form ADV for more details.