Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Hourly
- Fixed Fees (Other than subscription)
Essential Planning, LLC Overview
Essential Planning, LLC is a well-established registered investment advisory firm that has been providing investment advice to its clients since 1996. This firm is based in Portsmouth, NH, and specializes in providing financial planning and portfolio management services to individual clients, as well as small businesses. The firm has a fee-only fee arrangement, meaning that clients only pay for the services they receive, and there are no commissions or hidden fees. This approach builds trust and ensures that Essential Planning LLC is always acting in the best interest of their clients. Essential Planning LLC is a Type of registered investment advisory firm that specializes in providing investment advice only. This means that they focus solely on investment advice and do not sell any financial products. This approach ensures that clients receive objective, unbiased advice that is tailored to their needs and goals. Overall, Essential Planning LLC is a reliable and trustworthy financial advisor that provides personalized financial planning and portfolio management services to help clients achieve their long-term financial goals. With their focus on investment advice, fee-only approach, and years of experience, clients can feel confident in their advice and recommendations.
ESSENTIAL PLANNING, LLC caters to a broad spectrum of clients. Individuals from various backgrounds and with different financial objectives are welcomed. That includes young professionals, families, business owners, and retirees. Also, the firm serves high net worth individuals who require more complex financial planning services. ESSENTIAL PLANNING, LLC is a versatile firm that can tailor its services to suit clients' diverse needs. ESSENTIAL PLANNING, LLC offers various fee options to its clients, depending on the nature of the services provided. Clients can opt for a fee structure based on a percentage of assets under management (AUM). Such a system is often used in portfolio management services and allows clients to pay a fixed percentage of the portfolio value. Another option is an hourly fee, which is calculated based on the time spent advising the client. This structure is suitable for clients requiring specific financial advice or for those seeking a second opinion. Lastly, the firm provides fixed fees for clients who require a specific service, like creating a financial plan. With the available flexibility in fee structures, clients can pick the most suitable payment system for their unique financial needs and objectives.
Typical Clients, Fee Structures & Investment Minimum
Unfortunately, the Part 2 Brochure for Essential Planning, LLC does not mention an investment minimum. Therefore, it is unclear what the minimum investment requirement is for potential clients. It is recommended that interested parties contact the firm directly to inquire about their investment minimums and any other questions they may have about investment services. Overall, it is important to thoroughly research and understand a firm's investment policies and requirements before making any investment decisions.
How This Office Can Help Portsmouth, NH Residents
Essential Planning provides a range of personalized financial planning services to clients in Portsmouth, NH. Their team has extensive knowledge and experience in addressing the unique financial situations that residents of this coastal town may be facing. For example, with a median age of 45, many clients may be looking to plan for their retirement or navigate the complex world of Social Security benefits. Additionally, Portsmouth is home to many small business owners, who may require guidance with creating a business plan, maximizing profits, and planning for the unexpected. Essential Planning takes a comprehensive approach to financial planning that goes beyond just managing investment portfolios. Their services can include a thorough analysis of cash flow, tax planning strategies, estate planning, and risk management. The team at Essential Planning understands that every client's financial goals and circumstances are unique. By working closely with clients to understand their needs and objectives, they are able to create customized financial plans that help clients achieve their long-term goals while also addressing any financial challenges they may be facing in the short term. Whether clients are planning for retirement, managing debt, or growing a business, Essential Planning is committed to helping them achieve financial success and peace of mind.
Services Offered by Essential Planning, LLC
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Essential Planning, LLC most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Unavailable
Subscription (Newsletter or Periodical)
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
- Mon 8:30 AM–5 PM
- Tue 8:30 AM–5 PM
- Wed 8:30 AM–5 PM
- Thu 8:30 AM–5 PM
- Fri 8:30 AM–5 PM
- Sat Closed
- Sun Closed
Other Office Locations
Firm Headquarters
This firm has no other locations.
State Registrations
Essential Planning, LLC is registered to service clients in the following states:
- Florida
- Maine
- Massachusetts
- New Hampshire
- New York
- Texas
Disciplinary History
Essential Planning, LLC does not have any disclosures. Please visit it's Form ADV for more details.