Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
- Selection of Others Advisors
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
- Pension & Profit Sharing Plans
- Charitable Organizations
- Corporations or Other Businesses Not Listed Above
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Hourly
Rubicon Advisors Overview
Rubicon Advisors is a fee-only Registered Investment Advisory (RIA) firm that has been operating since 2017. The firm provides investment advice only, which means they focus exclusively on helping their clients manage their investments and make sound financial decisions. Their headquarters is located in Redding, California, where they serve a wide range of clients across the region. As a fee-only RIA, Rubicon Advisors earns its revenue solely from the fees they charge their clients for their advisory services. This puts them in a unique position to provide unbiased, conflict-free advice, without any financial incentives to sell certain products or services. Their focus is on helping their clients achieve their financial goals through sound investment management and personalized financial planning. Rubicon Advisors offers a range of services to individuals and small businesses. Their offerings include portfolio management, financial planning, and the selection of other advisors. Through their portfolio management services, they work to ensure that each client's portfolio is optimized to achieve their specific financial goals. Their financial planning services help clients plan for their future, and they can also help clients choose other advisors who can help them with specialized financial needs. Overall, Rubicon Advisors offers a comprehensive range of services to help their clients manage their assets and achieve long-term financial success.
PLATT WEALTH MANAGEMENT caters to a diverse range of clients, including individuals, high net worth individuals, pension or profit sharing plans, and other types of corporations not explicitly listed. Regardless of whether clients are seeking investment management advice, retirement planning services, or comprehensive financial planning, PLATT WEALTH MANAGEMENT is committed to providing attentive, personalized service that is tailored to each client's unique needs and objectives. When it comes to fee structures, clients of PLATT WEALTH MANAGEMENT have access to multiple pricing models depending on the type of service they require. For those looking for ongoing investment management services, a percentage of assets under management (AUM) model may be most appropriate. This means that clients pay a set percentage of their portfolio's value each year in exchange for PLATT WEALTH MANAGEMENT's expert guidance and management. Alternatively, clients may opt for an hourly fee model, which charges clients according to the amount of time spent working on their account. Finally, for those in need of specialized services or one-time projects, fixed fee structures may be available. Regardless of which option clients choose, PLATT WEALTH MANAGEMENT is committed to providing transparent, competitive pricing and the highest level of service possible.
Typical Clients, Fee Structures & Investment Minimum
The Firm Name is Rubicon Advisors, and their Part 2 Brochure notes that their firm does not impose requirements for opening and maintaining accounts or otherwise engaging with them. However, their LPL Financial Sponsored Advisory Programs have specified investment minimums, where Optimum Market Portfolios Program (OMP) has a minimum investment of $15,000, Personal Wealth Portfolios Program (PWP) requires a minimum investment of $250,000, Model Wealth Portfolios Program (MWP) has a minimum investment of $25,000, Manager Access Select Program (MAS) asks for a minimum investment of $100,000 (in certain instances, the minimum account size may be lower or higher). Lastly, they offer Guided Wealth Portfolio (GWP), which has a minimum investment of $5,000.
How This Office Can Help Shasta County, CA Residents
Transamerica Financial Advisors, Inc. offers a comprehensive range of financial planning services to assist clients in San Joaquin County, CA. The firm provides expert guidance on investment strategies, retirement planning, tax-efficient savings, and long-term care planning. The experienced advisors at Transamerica Financial Advisors, Inc. work closely with each client to develop a customized financial plan that addresses their specific needs and goals. Clients in San Joaquin County, CA may face a range of financial challenges depending on their personal situation. Many residents in the area may be concerned about saving for retirement, particularly as the cost of living continues to rise. Others may be struggling with debt or looking to invest in the local real estate market. Transamerica Financial Advisors, Inc. has the expertise and knowledge necessary to provide guidance on these and other financial issues, helping clients to make informed decisions and achieve their long-term financial goals.
Services Offered by Rubicon Advisors
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Rubicon Advisors most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Unavailable
Subscription (Newsletter or Periodical)
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
- Mon 8 AM–4 PM
- Tue 8 AM–4 PM
- Wed 8 AM–4 PM
- Thu 8 AM–4 PM
- Fri 8 AM–3 PM
- Sat Closed
- Sun Closed
Other Office Locations
This firm has no other locations.
State Registrations
Rubicon Advisors is registered to service clients in the following states:
- Arizona
- California
- Colorado
- Idaho
- Louisiana
- Montana
- Nebraska
- Nevada
- New York
- Oregon
- Texas
- Utah
- Washington
Disciplinary History
Rubicon Advisors does not have any disclosures. Please visit it's Form ADV for more details.