Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
- Portfolio Management for Businesses or Institutional Clients
- Pension Consulting Services
- Selection of Others Advisors
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
- Pension & Profit Sharing Plans
- Charitable Organizations
- Corporations or Other Businesses Not Listed Above
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Hourly
- Fixed Fees (Other than subscription)
Private Ocean Overview
Private Ocean is an experienced investment advisory firm that has been in business since 1984. Based in San Rafael, CA, they offer a fee-only arrangement for their investment advice services. As an investment advice-only firm, they don't engage in sales activities or receive commissions from any investments they recommend to their clients. Private Ocean's goal is to provide the best financial planning services possible, as well as portfolio management for individuals and small businesses. Private Ocean offers a range of services for their clients, including pension consulting services and portfolio management for businesses or institutional clients. Additionally, they are dedicated to ensuring that their clients have access to a comprehensive range of advisors. Their team is committed to helping clients select other advisors who meet their specific needs. Overall, if you're looking for a trusted and experienced investment advisory firm, Private Ocean may be the right choice for you. Their wide range of services, commitment to fee-only arrangements, and focus on offering top-notch advice make them an excellent choice for individuals, small businesses, or larger businesses.
Private Ocean offers its services to a wide range of clients, including individuals, high net worth individuals, pension or profit sharing plans, charitable organizations, and other corporate structures not specifically listed. Private Ocean prides itself on providing custom tailored financial solutions to each of its clients, regardless of their particular needs or circumstances. Through its expert advice and comprehensive financial planning, Private Ocean has established itself as a leading provider of financial services across a wide range of industries. When it comes to fee structures, Private Ocean understands that clients have unique needs and requirements. As such, it offers several fee structures depending on the type of services required. Clients can choose from percentage of Assets Under Management (AUM) fees, hourly fees, or fixed fees. The AUM fee structure is a percentage of the client's total investment portfolio, while the hourly fee structure involves an hourly rate for specific advisory services. Fixed fees may be charged for certain types of services, such as tax preparation or estate planning. Private Ocean aims to provide its clients with transparency and clarity regarding its fee structure through in-depth discussions and clear communication.
Typical Clients, Fee Structures & Investment Minimum
Private Ocean generally requires a minimum annual fee of $15,000 and/or a minimum asset value of $2,000,000. However, the firm may, at its discretion, reduce the minimum fee or asset level based on certain criteria. If a client is accepted with less than $1,500,000 in assets under management, they will still be subject to the $15,000 annual minimum fee but will pay a higher annual advisory fee percentage than the 1.00% referenced in the fee schedule. It is important to note that similarly situated clients could pay different fees, and similar advisory services may be available from other investment advisers for similar or lower fees. The brochure does not mention any specific investment minimum for Private Ocean.
How This Office Can Help South San Francisco, CA Residents
Private Ocean is a wealth management firm dedicated to helping clients based in South San Francisco, CA achieve their financial goals. The firm's experienced team of financial advisors works closely with individuals and families to provide fully tailored financial planning services that meet their specific needs. Private Ocean understands that residents of South San Francisco face specific financial challenges, such as navigating the high cost of living in the area and managing complex investment portfolios. The firm's financial advisors have a deep knowledge of the local economy and are well-equipped to help clients address a range of financial concerns. From estate planning and retirement planning to tax planning and investment management, Private Ocean offers comprehensive solutions that aim to protect and grow clients' wealth over the long term. The firm's commitment to client service, attention to detail, and personalized approach has made it a trusted partner for residents of South San Francisco who seek to achieve financial independence and security.
Services Offered by Private Ocean
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Private Ocean most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Unavailable
Subscription (Newsletter or Periodical)
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
- Mon 9 AM–5 PM
- Tue 9 AM–5 PM
- Wed 9 AM–5 PM
- Thu 9 AM–5 PM
- Fri 9 AM–5 PM
- Sat Closed
- Sun Closed
Other Office Locations
Firm Headquarters
This firm has no other locations.
State Registrations
Private Ocean is registered to service clients in the following states:
- Arizona
- California
- Colorado
- Florida
- Hawaii
- Idaho
- Nevada
- New York
- Oregon
- Texas
- Washington
Disciplinary History
Private Ocean does not have any disclosures. Please visit it's Form ADV for more details.