Heron Wealth

Wealth Management Firm in Westchester County, NY

Firm Info
Address: 66 Palmer Ave Suite 32A, Bronxville, NY 10708, USA
Phone: (914) 202-8709

Firm Size
Assets Under Management: $454.7 million
# of Advisors: 2
# of Clients: 1,502
Client to Advisor Ratio: 751:1
Average Account Size: $302,751
# of Offices: 1

Services Offered
  • Financial Planning
  • Portfolio Management for Individuals & Small Businesses
  • Selection of Others Advisors

Types of Clients
  • Individuals (Not High Net Worth)
  • Individuals High Net Worth

    *>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth


Available Fee Structures
  • Percentage of Assets Under Management (AUM)
  • Hourly

Get Connected with a Financial Advisor

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Heron Wealth Overview

DERASTONE is an investment advisory firm based in Scarsdale, NY that has been in the business since 2018. With a focus on investment advice, the firm offers fee-based financial planning and portfolio management services for individuals, small businesses, and institutional clients. As a fee-based firm, DERASTONE provides investment advice that is not driven by commissions or other forms of compensation. This means that clients can trust that recommendations are made with their best interests in mind. DERASTONE's experienced team of advisors works with clients to develop personalized financial plans that meet their unique needs and goals. Whether clients are looking to grow their wealth, plan for retirement, or fund their children's education, the firm's financial planning services can help ensure that they stay on track. In addition to financial planning, DERASTONE offers portfolio management services for both individuals and businesses. The firm's team of investment professionals works to develop and manage investment portfolios that are tailored to each client's risk tolerance, investment objectives, and time horizon. With an emphasis on diversification and risk management, DERASTONE's portfolio management services are designed to help clients achieve their long-term financial goals.

billing HERON WEALTH is a prestigious wealth management firm that caters to a diverse client base. The firm specializes in crafting customized solutions that cater to the unique financial needs of its clients, regardless of the complexity or simplicity of their portfolio. As such, HERON WEALTH serves two broad types of clients. Firstly, the firm serves individual clients seeking robust financial advice and asset allocation strategies. Secondly, the firm caters to high net worth individuals seeking comprehensive wealth management services that include legacy and estate planning, tax-efficient investments, and much more. At HERON WEALTH, the fee structures available to clients depend on the specific financial services provided. The firm offers two fee structures: percentage of Assets Under Management (AUM) and hourly billing. Clients who require portfolio management and administration will pay a percentage of AUM fee that ranges between 0.5% to 1.5% of the assets being managed. On the other hand, for clients who require financial planning, investment advice, or other services, the firm offers hourly billing with fees ranging from $250 to $500 per hour. The firm prides itself on transparent billing practices, ensuring that clients know the exact fees they will accrue for all services provided.

Typical Clients, Fee Structures & Investment Minimum

Unfortunately, the Part 2 Brochure for Heron Wealth does not mention an investment minimum.

How This Office Can Help Westchester County, NY Residents

As a financial advisor, Tafta E Rogers helps clients in Washington County, OR navigate through a range of financial situations. One of the common financial challenges caters to retirement planning, where she helps clients create a customized plan for their retirement goals, whether it's building a nest egg, maximizing social security benefits, or managing retirement accounts. Another common financial concern that residents in Washington County, OR may face is planning for college education expenses. Tafta E Rogers helps clients weigh the advantages and disadvantages of various funding options such as college savings plans, student loans, and grants. She can also create a tailored plan to manage debt and pay for education expenses while ensuring that clients stay on track to meet their long-term financial goals. Ultimately, Tafta E Rogers aims to understand each client's unique concerns, needs, and goals, providing personalized financial solutions to secure a brighter financial future.


Services Offered by Heron Wealth

Core Advisor Services
Financial Planning

Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.

Portfolio Management for Individuals & Small Businesses

Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.

Market Timing Services

Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.

Other Services
Selection of Other Advisors

The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.

Publication of Periodicals or Newsletters

The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.

Educational Seminars & Workshops

The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.


Fee Structures

Financial advisory fees usually are based on the services provided. Fee types charged by Heron Wealth most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.

Available
Percentage of Assets Under Management (AUM)
Hourly
Unavailable
Subscription (Newsletter or Periodical)
Fixed Fees (Other than subscription)
Commissions
Performance-based Fees
Other

Types of Clients

*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.


This Office Location

Firm location 66 Palmer Ave Suite 32A, Bronxville, NY 10708, USA
Phone (914) 202-8709
Directions
Google My Business Reviews:
5 Stars

Other Office Locations

Firm Headquarters
Firm headquarters location 12 EAST 49TH STREET, 18TH FLOOR, NEW YORK, NY 10017, United States

This firm has no other locations.

State Registrations

Heron Wealth is registered to service clients in the following states:

  • California
  • Connecticut
  • Florida
  • Illinois
  • Maryland
  • Massachusetts
  • New Hampshire
  • New Jersey
  • New York
  • Pennsylvania
  • Texas

Disciplinary History

Heron Wealth does not have any disclosures. Please visit it's Form ADV for more details.