Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
- Portfolio Management for Businesses or Institutional Clients
- Pension Consulting Services
- Selection of Others Advisors
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
- Pension & Profit Sharing Plans
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Hourly
- Fixed Fees (Other than subscription)
Gordon Asset Management, LLC Overview
Gordon Asset Management, LLC is a fee-only Registered Investment Advisory Firm that has been in business since 2003 with its headquarters located in Durham, NC. As an insurance broker/agent, the firm specializes in providing investment advice to individuals, small businesses, and institutional clients. The firm offers a wide range of services, including financial planning, portfolio management, pension consulting services, and selection of other advisors. Gordon Asset Management, LLC caters to the needs of its clients by providing personalized investment solutions with an emphasis on risk management and preservation of capital. With years of experience in the industry, the firm has established a reputation for providing reliable and trustworthy investment services. Their portfolio management services are designed to meet the unique needs of different clients, including individuals, businesses, or institutional clients. This ensures that their clients receive investment solutions that are tailored to their specific goals and objectives. Overall, Gordon Asset Management, LLC is a reputable investment advisory firm that prides itself on providing high-quality investment solutions that are aligned with the needs and goals of their clients. With their commitment to excellence, the firm has established itself as a leader in the investment industry, providing reliable and trustworthy services to clients across different sectors.
GORDON ASSET MANAGEMENT, LLC has a diverse client base that extends from individuals to pension or profit sharing plans. Their personalized approach to wealth management enables them to cater to a range of clients, including high net worth individuals. Their team of seasoned professionals is dedicated to providing innovative solutions tailored to meet individual client needs. With a keen understanding of financial markets and a passion for educating clients, GORDON ASSET MANAGEMENT, LLC is renowned for delivering results. When it comes to fee structures, GORDON ASSET MANAGEMENT, LLC offers a variety of options to suit their clients' needs. Depending on the service provided, clients may be charged a percentage of their assets under management (AUM), an hourly fee, or a fixed fee. The AUM fee structure typically applies to investment management services where a percentage of the total assets managed is charged. The hourly fee structure is used for advisory services that require a specific amount of time, while the fixed fee structure is reserved for specialized financial planning services that require a fixed price. GORDON ASSET MANAGEMENT, LLC believes in transparent pricing, and all fees are discussed upfront to ensure clients are confident in the value they receive from the firm.
Typical Clients, Fee Structures & Investment Minimum
According to the note in their Part 2 Brochure, GORDON ASSET MANAGEMENT, LLC does not have an investment minimum for any of their services. They provide advisory services to individuals, high-net-worth individuals, trusts, pension and profit sharing plans, and corporations or business entities. The note explicitly states that "there is no account minimum for any of GAMLLC's services." Therefore, clients can invest any amount they desire without being restricted by a minimum investment requirement.
How This Office Can Help Durham, NC Residents
Gordon Asset Management, LLC is a financial services firm that provides a range of investment and wealth management services to clients in Durham, NC. The company's team of experienced professionals assists clients in achieving their financial goals by offering personalized investment strategies tailored to their individual needs and circumstances. They work closely with clients to understand their financial situations and provide customized solutions that are designed to help them meet their financial objectives. For many individuals and families in Durham, NC, managing finances can be a daunting task. From paying off student loans to saving for retirement, there are a variety of financial challenges that residents of the area may face. Gordon Asset Management, LLC can provide support and guidance to help clients navigate these challenges and overcome obstacles to financial success. Whether clients need assistance with retirement planning, asset allocation, risk management, or other financial concerns, Gordon Asset Management, LLC can provide the expertise and resources to help them achieve their goals.
Services Offered by Gordon Asset Management, LLC
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Gordon Asset Management, LLC most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Unavailable
Subscription (Newsletter or Periodical)
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
Other Office Locations
This firm has no other locations.
State Registrations
Gordon Asset Management, LLC is registered to service clients in the following states:
- Florida
- North Carolina
- South Carolina
- Texas
- Virginia
Disciplinary History
Gordon Asset Management, LLC does not have any disclosures. Please visit it's Form ADV for more details.