Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
- Publication of Periodicals or Newsletters
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Hourly
- Fixed Fees (Other than subscription)
Willink Asset Management LLC Overview
WILLINK ASSET MANAGEMENT LLC is a fee-only registered investment advisory firm that provides investment advice exclusively to its clients. With its headquarters in East Aurora, NY, the firm has been in business since 2014. The firm specializes in financial planning and portfolio management for individuals and small businesses. Clients of the firm can expect personalized financial advice and services that cater specifically to their unique investment needs. The firm prides itself on delivering customized and comprehensive investment solutions through its rigorous research, analysis, and investment strategies. One of the standout features of WILLINK ASSET MANAGEMENT LLC is that it provides fee-only services. This means that clients are only charged a fee for the firm's investment advice, and not for any investment products or services. This fee-only approach ensures that the firm's investment advice aligns solely with the best interests of its clients, rather than with the commissions or incentives of investment products. In addition to financial planning and portfolio management, WILLINK ASSET MANAGEMENT LLC also offers the publication of periodicals and newsletters. This ensures that clients are up-to-date with the latest investment news and trends, which allows them to make informed investment decisions. The firm's publications also provide valuable insights and investment strategies for clients looking to maximize their investment returns. Overall, WILLINK ASSET MANAGEMENT LLC is a time-tested investment firm that provides tailored investment solutions to meet the unique needs of its clients.
WILLINK ASSET MANAGEMENT LLC is a trusted financial advisory firm that caters to an array of clients. From individuals seeking to invest their savings to high net worth individuals, its team of seasoned professionals is adept at addressing the unique needs and objectives of each client. Clients can rest assured that WILLINK ASSET MANAGEMENT LLC provides expert guidance and tailor-made solutions that align with their financial goals. One of the distinguishing features of WILLINK ASSET MANAGEMENT LLC is its flexible fee structure, which aims to suit the diverse preferences and needs of its clients. The firm offers various fee models, including a percentage of assets under management (AUM) pricing model, an hourly fee model, and fixed fees. The percentage of AUM pricing structure is based on a percentage of a client's investment portfolio, while the hourly model is based on the amount of time invested by the financial advisor. On the other hand, fixed fees are typically charged for specific services such as financial planning or estate planning. WILLINK ASSET MANAGEMENT LLC prides itself on its transparency and clients can expect detailed information on all fees and charges before entering into any agreements.
Typical Clients, Fee Structures & Investment Minimum
According to the note in WILLINK ASSET MANAGEMENT LLC's Part 2 Brochure, the firm does not require a minimum account size to establish or maintain its services. However, it does recommend a minimum of $360,000 in aggregated assets to establish an asset management account. The advisory fees vary based on the amount of assets under management, and clients with smaller accounts may pay a higher percentage rate on their annual fees than clients with greater assets under management. Therefore, although there is no strict investment minimum, it is recommended that potential clients have at least $360,000 in assets to benefit from the firm's services.
How This Office Can Help East Aurora, NY Residents
Willink Asset Management LLC Willink Financial LLC is a trusted financial advisor that provides quality financial planning services to clients in East Aurora, NY. The firm has extensive experience in investment management, risk management, retirement planning, estate planning, tax planning, and more. Willink Financial LLC makes an effort to identify the client's specific needs and circumstances, including their goals, earnings, expenses, risk tolerance, and family situation, before designing a personalized financial plan that is tailored to their needs. Living in East Aurora, NY may present a variety of financial challenges, such as managing debt, investing for retirement, paying for college, or creating an emergency fund. Willink Financial LLC offers a broad range of services to address these common financial concerns, helping clients achieve financial security and peace of mind. The firm's experienced team of advisors pays attention to every detail, tracks performance, and makes timely adjustments to the financial plan as necessary, ensuring that clients reach their financial goals in an effective and efficient manner.
Services Offered by Willink Asset Management LLC
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Willink Asset Management LLC most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Unavailable
Subscription (Newsletter or Periodical)
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
Other Office Locations
This firm has no other locations.
State Registrations
Willink Asset Management LLC is registered to service clients in the following states:
- New York
Disciplinary History
Willink Asset Management LLC does not have any disclosures. Please visit it's Form ADV for more details.