Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
- Pension & Profit Sharing Plans
- Charitable Organizations
- Corporations or Other Businesses Not Listed Above
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Fixed Fees (Other than subscription)
Waters, Parkerson & Co., LLC Overview
Waters, Parkerson & Co., LLC is an established investment advisory firm based in New Orleans, Louisiana. Since its inception in 1972, the firm has been providing investment advisory services to its clients on a fee-based arrangement. This means that the firm charges clients a fee for the services it provides, rather than earning commissions on the financial products it recommends. As an investment advice-only firm, Waters, Parkerson & Co., LLC specializes in providing investment advice to its clients. Its services include financial planning and portfolio management for individuals and small businesses. The firm's financial planning services are designed to help clients achieve their financial goals by developing customized plans that consider their unique financial situations, investment objectives, and risk tolerance. Portfolio management services offered by Waters, Parkerson & Co., LLC are designed to help clients manage their investments effectively. The firm's investment professionals work closely with clients to develop investment strategies that align with their goals and objectives. The firm's clients can expect personalized attention, transparency, and professionalism when working with the advisors at Waters, Parkerson & Co., LLC. Overall, the firm's long-standing history and fee-based approach make it a reliable partner for individuals and small businesses seeking professional investment advice.
WATERS, PARKERSON & CO., LLC is renowned for the wide range of clients that it serves- from individuals to pension or profit sharing plans and charitable organizations. The firm also caters to high net worth individuals and other corporation types not listed. The diverse client base ensures that the firm's services are all-encompassing and tailored to meet the unique needs of each client. When it comes to fee structures, WATERS, PARKERSON & CO., LLC offers different options depending on the services provided. For the management of assets, the firm charges a percentage of assets under management (AUM). This approach incentivizes the firm to maximize clients' returns and maintain low fees. Alternatively, for advisory and other services, the firm operates on a fixed-fee basis. The firm's transparency on the different fee structures helps clients make informed decisions on which options best suit their interests and objectives. Overall, WATERS, PARKERSON & CO., LLC provides well-tailored services to meet clients' varying needs, ensuring that everyone gets the best value for their investment.
Typical Clients, Fee Structures & Investment Minimum
Waters, Parkerson & Co., LLC's Part 2 Brochure notes that they generally require an annual minimum fee of $10,000 for investment advisory services. However, there is no specific mention of an investment minimum for their clients.
How This Office Can Help New Orleans, LA Residents
Waters Parkerson & Co assists clients in New Orleans, LA by providing custom-tailored financial solutions to fit their unique needs. The firm's team of experienced professionals aim to help clients navigate complex financial situations such as estate planning, retirement planning, and investment management. For someone living in New Orleans, LA, there are specific financial situations that they may be facing. For example, many residents in this city may be dealing with the aftermath of natural disasters such as Hurricane Katrina, which devastated the area in 2005. This may include navigating insurance claims, rebuilding efforts, and financial planning for future emergencies. Additionally, New Orleans has a unique culture and economy that may require specialized knowledge when it comes to financial planning, such as managing income from tourism or dealing with the nuances of local real estate markets. Waters Parkerson & Co can help clients navigate these and other challenges to achieve their financial goals.
Services Offered by Waters, Parkerson & Co., LLC
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Waters, Parkerson & Co., LLC most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Unavailable
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Subscription (Newsletter or Periodical)
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
- Mon 9 AM–5 PM
- Tue 9 AM–5 PM
- Wed 9 AM–5 PM
- Thu 9 AM–5 PM
- Fri 9 AM–5 PM
- Sat Closed
- Sun Closed
Other Office Locations
Firm Headquarters
This firm has no other locations.
State Registrations
Waters, Parkerson & Co., LLC is registered to service clients in the following states:
- Alabama
- Arizona
- California
- Colorado
- Florida
- Georgia
- Louisiana
- Mississippi
- New York
- North Carolina
- Tennessee
- Texas
- Virginia
Disciplinary History
Waters, Parkerson & Co., LLC does not have any disclosures. Please visit it's Form ADV for more details.