Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
- Educational Seminars & Workshops
- Other
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
- Charitable Organizations
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Fixed Fees (Other than subscription)
- Other
Straightline Overview
Straightline is a fee-only registered investment advisory firm headquartered in Troy, MI. Since its inception in 2004, the firm has been providing investment advice to its clients as an insurance broker/agent. The firm specializes in financial planning, portfolio management for individuals & small businesses, and hosting educational seminars & workshops. Straightline prides itself on its holistic approach to financial planning, which takes into account all aspects of a client's financial life. By working closely with clients, the firm develops customized financial plans that seek to achieve their goals in a responsible and strategic manner. The firm's portfolio management services are similarly tailored to the individual needs of each client, with a focus on achieving long-term performance while minimizing risk. In addition to its core services, Straightline also offers consultations in a variety of areas. Whether it's advice on tax planning, estate planning, or retirement planning, the firm's experienced advisors are equipped to provide the guidance necessary to help clients make informed decisions. Overall, Straightline's commitment to client-focused service has helped it become a trusted advisor to many individuals and small businesses across Michigan and beyond.
STRAIGHTLINE is a reputable firm that caters to a diverse range of clients from various backgrounds. The firm primarily serves individuals who are looking for financial planning and investment management services to secure their future. STRAIGHTLINE also provides services to high net worth individuals who require a more specialized approach to managing their wealth. Apart from this, the firm works with charitable organizations to help them manage their funds and resources shrewdly. With its vast experience in analyzing market trends and delivering stellar financial advice, STRAIGHTLINE is well-positioned to provide top-notch services to its clients across the board. When it comes to the fee structures, STRAIGHTLINE understands that each client has unique needs, and it provides a range of fee structures to choose from. The firm calculates fees based on a percentage of AUM (assets under management). This fee applies to clients who entrust their portfolio to STRAIGHTLINE for management. Alternatively, clients can opt for fixed fees, which are charged for specific services provided. This structure is suitable for clients who require occasional or one-time services. Other types of fees are available based on the specific needs of the client. STRAIGHTLINE aims to ensure that all clients get cost-effective and customized solutions that align with their needs and financial goals.
Typical Clients, Fee Structures & Investment Minimum
According to the note in STRAIGHTLINE's Part 2 Brochure, there is no investment minimum for their services. Clients are not required to have a certain account size to work with the firm.
How This Office Can Help Okemos, MI Residents
StraightLine is a trusted financial services company that provides a range of financial assistance to clients in Okemos, MI. The company's mission is to assist clients in making informed financial decisions that optimize their financial wellbeing. StraightLine understands that living in Okemos, MI means that clients face a variety of financial situations. For instance, clients in Okemos may have varying levels of income, debt, and expenses, and may experience unexpected financial events such as job loss, medical emergencies, or home repairs. With this knowledge, StraightLine provides a range of services such as financial planning, debt management, and retirement planning to help clients navigate these financial challenges. With financial planning services, StraightLine works with clients to create a personalized financial roadmap that aligns with their goals and assists in managing income and expenses. For clients facing debt challenges, StraightLine works on a plan to negotiate with creditors and develop a debt management plan to ensure they can affordably pay their debts. For retirement planning, StraightLine works with clients to set realistic goals, implement a savings strategy and assess investment portfolios to maximize the chances for a stable and comfortable retirement. Overall, StraightLine offers customized financial advice and solutions to each client living in Okemos, Michigan, ensuring their financial well-being.
Services Offered by Straightline
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Straightline most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Unavailable
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Subscription (Newsletter or Periodical)
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
Other Office Locations
Firm Headquarters
This firm has no other locations.
State Registrations
Straightline is registered to service clients in the following states:
- Arizona
- California
- Colorado
- Connecticut
- Florida
- Georgia
- Illinois
- Indiana
- Kansas
- Kentucky
- Louisiana
- Maine
- Massachusetts
- Michigan
- Missouri
- New Hampshire
- New Jersey
- New York
- North Carolina
- Ohio
- Oklahoma
- Pennsylvania
- South Carolina
- Tennessee
- Texas
- Virginia
- Washington
- Wisconsin
Disciplinary History
Straightline does not have any disclosures. Please visit it's Form ADV for more details.