Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
- Selection of Others Advisors
- Educational Seminars & Workshops
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Fixed Fees (Other than subscription)
Cognizant Wealth Advisors Overview
Cognizant Wealth Advisors is an investment advisory firm based in Palo Alto, CA, that has been in business since 2021. As a fee-only firm, Cognizant Wealth Advisors does not accept commissions or referral fees, which sets them apart from many others in the industry. Instead, clients receive transparent and unbiased advice on their investments, with fees based solely on the management of their assets. As an investment advice only firm, Cognizant Wealth Advisors offers a range of services geared towards individuals and small businesses. These include financial planning, portfolio management, and the selection of other advisors. With a team of experienced professionals, clients can expect personalized and comprehensive advice that suits their individual needs and goals. In addition to their core services, Cognizant Wealth Advisors also provides educational seminars and workshops. These events offer insights into the latest trends and strategies in the investment world, helping clients stay informed and make informed decisions about their assets. With a commitment to ongoing education and innovation, Cognizant Wealth Advisors is well-equipped to help clients achieve long-term financial success.
COGNIZANT WEALTH ADVISORS is a financial advisory firm that caters to a diverse range of clients. These include individuals seeking personalized wealth management solutions and high net worth individuals with complex financial needs. The firm offers a range of fee structures, depending on the services provided. Clients may opt to pay a percentage of assets under management (AUM) or a fixed fee for specific services. The percentage of AUM fee structure is often used for ongoing asset management services that involve investing, monitoring and rebalancing portfolios. On the other hand, fixed fees may apply for one-time or project-based services such as financial planning, tax planning and estate planning. At COGNIZANT WEALTH ADVISORS, clients can access expert advice and customized solutions that fit their unique financial circumstances.
Typical Clients, Fee Structures & Investment Minimum
Unfortunately, the Part 2 Brochure for Cognizant Wealth Advisors does not mention anything about their investment minimum. Therefore, it is unclear what their investment minimum may be. If a potential investor is interested in working with this firm, they may need to inquire about their investment minimum directly.
How This Office Can Help Palo Alto, CA Residents
As a full-service financial advisory firm, Cognizant Wealth Advisors assists clients in Palo Alto, CA by providing personalized financial planning services that cater to each client's unique financial goals. In Palo Alto, many clients often face complicated financial situations due to high living costs, property values, and taxes. Cognizant Wealth Advisors understands these challenges and focuses on developing comprehensive financial plans that tackle these issues head-on while helping clients achieve their financial objectives. The firm's team of highly experienced advisors works closely with clients to craft personalized solutions to their financial challenges. Their services include wealth management, retirement planning, tax planning, and estate planning, among others. By leveraging comprehensive research, data analysis, and advanced technology tools, Cognizant Wealth Advisors delivers innovative financial solutions that meet the complex needs of their clients, ultimately allowing them to attain financial security and stability.
Services Offered by Cognizant Wealth Advisors
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Cognizant Wealth Advisors most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Unavailable
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Subscription (Newsletter or Periodical)
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
Other Office Locations
This firm has no other locations.
Disciplinary History
Cognizant Wealth Advisors does not have any disclosures. Please visit it's Form ADV for more details.