Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
- Selection of Others Advisors
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
- Charitable Organizations
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Hourly
- Fixed Fees (Other than subscription)
Wilon Wealth Management Overview
WILON WEALTH MANAGEMENT is an investment advisory firm that provides clients with expert financial advice and portfolio management services. With headquarters in Urbandale, IA, this firm is fee-only, meaning that their clients only pay for the advice and services they receive, without any commissions or hidden fees. Since 2021, WILON WEALTH MANAGEMENT has helped individuals and small businesses develop effective financial strategies to meet their unique goals and objectives. WILON WEALTH MANAGEMENT operates exclusively as an investment advisory firm, unlike many other financial services companies that offer a range of services. As a result, clients can trust that the professionals at WILON WEALTH MANAGEMENT have deep expertise in the field of investment advice. They are dedicated to helping clients navigate the complexities of the financial industry to make informed decisions that align with their unique values. The services provided by WILON WEALTH MANAGEMENT include financial planning, portfolio management, and advisor selection. Clients can trust that their investments are being carefully managed to maximize returns while minimizing risk. In addition, the team at WILON WEALTH MANAGEMENT can assist in selecting other advisors who can help clients achieve their financial goals, whether they need assistance with tax planning, estate planning, or any other aspect of financial management. With a commitment to providing personalized attention and customized solutions, WILON WEALTH MANAGEMENT is an ideal partner for anyone looking to achieve long-term financial success.
WILON WEALTH MANAGEMENT is a firm that serves an array of clients from different backgrounds, including individuals, high net worth individuals, and charitable organizations. Their services are catered to meet the specific needs of each client. The firm provides comprehensive financial planning and investment management solutions that are designed to help clients achieve their long-term financial goals. Their team of experienced advisors ensures that clients receive personalized attention, regardless of their level of wealth. For those seeking financial planning or investment management services with WILON WEALTH MANAGEMENT, several fee structures are available, depending on the service provided. One option is a percentage of assets under management (AUM), where clients pay a fee based on a percentage of their investment portfolio. Another option is an hourly fee structure, which charges clients for the time spent on their account. A fixed fee structure is also available, where clients pay a set fee for a specific service. WILON WEALTH MANAGEMENT prides itself on developing fee structures that aligns with clients' interests, providing transparency, and ensuring that their fees are competitive within the financial services industry.
Typical Clients, Fee Structures & Investment Minimum
The investment minimum for Wilon Wealth Management is $250,000. Their Part 2 Brochure notes that they "generally require clients to have a minimum of $250,000 in investable assets." This investment minimum has been established to ensure that Wilon is able to provide personalized and attentive service to their clients.
How This Office Can Help Urbandale, IA Residents
Edward Jones is a company committed to helping individuals manage their finances effectively. They understand the unique financial situations that clients in Cedar Rapids, IA may face, and they offer personalized support to help clients plan for their financial future. One of the challenges that individuals in Cedar Rapids, IA may encounter is the cost of living. Edward Jones helps clients to manage their spending and build a budget that allows them to live comfortably within their means. Additionally, the company offers investment options to help clients grow their wealth over time. This is important because individuals in Cedar Rapids, IA may face high healthcare costs or unexpected expenses, and having a solid financial plan can help them weather these challenges. Overall, Edward Jones is committed to helping clients in Cedar Rapids, IA achieve their financial goals and secure a brighter future.
Services Offered by Wilon Wealth Management
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Wilon Wealth Management most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Unavailable
Subscription (Newsletter or Periodical)
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
Other Office Locations
This firm has no other locations.
State Registrations
Wilon Wealth Management is registered to service clients in the following states:
- Arizona
- Florida
- Illinois
- Iowa
- Kansas
- Nebraska
- Texas
Disciplinary History
Wilon Wealth Management does not have any disclosures. Please visit it's Form ADV for more details.